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Caroline Tan Sue Lin

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Affiliation
Faculty of Business Sciences
Official title
Associate Professor
Research fields
Management
Research keywords
Consumer Behaviour
Career history
2014-04 -- (current)University of Tsukuba Graduate School of Business Sciences Associate Professor
2015-10 -- (current)Keio University GPP Visiting Associate Professor
2013-04 -- (current)Rikkyo University College of Business Visiting Associate Professor
Articles
  • The Fusion of Pop Culture in Place Branding in Japan
    Caroline Tan Sue Lin
    UTCC International Journal of Business and Economics/6(1)/pp.73-89, 2014-06
Books
  • We Need to Look Cute! But Is It Really Effective? The Adoption of Social Media by a Japanese CVS
    Caroline Tan Sue Lin
    Managing Public Relations and Brand Image through Social Media/pp.228-254, 2016-05
Conference, etc.
  • “When Scandal Meets Cause Related Marketing.”
    Caroline Tan Sue Lin
    7th International Conference on Corporate Sustainability and Responsibility,/2016-09-14--2016-09-16
  • “Color Me Green. A Study on the Effect of Cause-Related Marketing on Green Behavior.”
    Caroline Tan Sue Lin
    Japan Forum of Business and Society Conference,/2016-09-08--2016-09-09
  • “Crowd funding Involvement and Satisfaction in Social Enterprise.”
    Caroline Tan Sue Lin
    3 rd  International Conference on CSR, Sustainability, Ethics and Governance,/2016-08-01--2016-08-03
  • “Does Luxury Really Care? How Cause Related Marketing Shapes Brand Perception and Purchase Intention In The Japanese Luxury Market.”,
    Caroline Tan Sue Lin
    Global Marketing Conference/2016-07-21--2016-07-24
  • “Are You Still Who I Think You Are? A Study on The Influence of Corporate Food Scandals On Trust and Purchase Intention Case: Japanese Consumers.”,
    Caroline Tan Sue Lin
    Global Marketing Conference/2016-07-21--2016-07-24
  • Can I still count on you? The impact of corporate scandal towards customers' support on csr activities
    Caroline Tan Sue Lin
    Academy of Multinational Enterprises/2016-05-14--2016-05-14
  • CSR Initiatives Post 3-11
    Caroline Tan Sue Lin
    American Marketing Association Winter Conference, February 2016/2016-02-26--2016-02-28
  • Will you love me regardless of my reputation?
    Caroline Tan Sue Lin
    Global Marketing Fashion Conference/2015-06-25--2015-06-28
  • Food related CSR post 3-11: When risk and trust affect consumer behavior
    Caroline Tan Sue Lin
    The Conference on Management And Sustainability In Asia/2015-04-29--2015-05-01
  • Yoshinoya and It’s Cause-Related Marketing Initiative post-3.11: When Risk and Trust Affect Consumer Behavior
    Caroline Tan Sue Lin
    Tsukuba Global Science Week Conference/2014--2014
  • Food, Travel and the Capturing of Mind Share and Heart Share
    Caroline Tan Sue Lin
    International Interdisciplinary Business-Economics Advancement Conference/2014--2014
  • When Does It Matter? A Study on Eco Labels and Japanese Consumers
    Caroline Tan Sue Lin
    Eurasia Business and Economics Society Conference/2014--2014
Teaching
2017-08 -- 2017-09Overseas Business Studies II (Field Work)University of Tsukuba.
2017-10 -- 2018-02Overseas Study Seminar IIIUniversity of Tsukuba.
2017-04 -- 2017-08Overseas Study Seminar IIIUniversity of Tsukuba.
2017-10 -- 2018-02Overseas Study Seminar IIUniversity of Tsukuba.
2017-04 -- 2017-08Overseas Study Seminar IIUniversity of Tsukuba.
2017-10 -- 2018-02Overseas Conference Seminar IIUniversity of Tsukuba.
2017-04 -- 2017-08Overseas Conference Seminar IIUniversity of Tsukuba.
2017-10 -- 2018-02Overseas Study Seminar IVUniversity of Tsukuba.
2017-04 -- 2017-08Overseas Study Seminar IVUniversity of Tsukuba.
2017-08 -- 2017-09Overseas Business Studies I (Seminar)University of Tsukuba.
Other educational activities
2015-06 -- 2015-06MBA-IB Open CampusMBA-IB
2015-04 -- 2015-04MBA-IB Open CampusMBA-IB
2015-02 -- 2015-02JICA Central Asia ProgramJICA
2014-02 -- 2014-02JICA Central Asia ProgramJICA
2014-05 -- 2014-05KEU Foreign Researchers Special SessionSpecial Program in Central Asia- University of Tsukuba (Main Campus)
2014-05 -- 2014-05Kazakh Economic University Special Session ProgramTsukuba MBA-IB & Kazakh Economic University
2014-04 -- 2014-04MBA-IB Freshman CampMBA-IB
2014-06 -- 2014-06MBA-IB Open CampusMBA-IB
2014-09 -- 2014-09Tsukuba Global Science Week ConferenceUniversity of Tsukuba
2014-07 -- 2014-07MBA ExpoNikkei
Professional activities
2016-03 -- 2017-03Tsukuba MBA-IBCommencement Lead
2014-10 -- (current)University of TsukubaSuper Global High School Project Member
2014-04 -- (current)Tsukuba MBA-IBStudent Liaison/ Alumni
2014-04 -- (current)Tsukuba MBA-IBEducation Committee Member
2014-04 -- (current)Tsukuba MBA-IBOpen Campus Committee
2014-04 -- (current)Tsukuba MBA-IBDAAD (Person in Charge)
2014-04 -- (current)Tsukuba MBA-IBTsukuba Short Term Study Program Head
University Management
2015-04 -- (current)Tsukuba MBA-IBPR Web/Network Team Member

(Last updated: 2017-11-12)