KANG Taeahn

Affiliation

Institute of Health and Sport Sciences

Official title

Assistant Professor

ORCID

0000-0003-3021-3202

URL

https://www.researchgate.net/profile/Taeahn-Kang
https://scholar.google.co.jp/citations?user=khklRmoAAAAJ&hl=ja

Research fields


Sports science

Research keywords


Sport Marketing
Sport Management
Sport Sponsorship

Research projects


Fans’ responses to the internationalization of team sports brands: The case of the German football league Bundesliga in Japan	2018-04 -- 2019-03	Hirotaka MATSUOKA	Waseda University/DAAD-Waseda Partnership Program
The effects of CSR-linked sponsorship on consumer evaluations	2018-07 -- 2019-03	Taeahn KANG	Japanese Association for Sport Management/A research grant from the Japanese Association for Sport Management

Career history


2021-04 -- 2024-03	Sasakawa Sports FoundationSport Policy Research InstitutePolicy Officer

Academic background


2016-04 -- 2021-03	早稲田大学大学院スポーツ科学研究科博士後期課程
2014-04 -- 2016-03	早稲田大学大学院スポーツ科学研究科修士課程
2004-02 -- 2011-02	Namseoul University Department of Sports Management

Degree


2021-03-15	Ph.D. (Sport Science)	Waseda University

Academic societies


2024-04 -- (current)	Japanese Society of Management for Physical Education and Sport
2024-04 -- (current)	Japan Society of Physical Education, Health and Sport Sciences
2015-04 -- (current)	Japanese Association for SportManagement

Honors & Awards


2016-03	日本体育・スポーツ経営学会第39 回大会優秀発表賞

Articles

スポーツファンの顧客市民行動に関する尺度開発: J リーグファンを対象として
青木雅晃; 松岡宏高; 本間崇教; 姜泰安
帝京経済学研究/58(2)/pp.1-13, 2025-03
Examining the antecedent and consequences of relationship quality in the sport business
Naoki Toyota; Hirotaka Matsuoka; Taeahn Kang
International Journal of Sports Marketing and Sponsorship/26(6)/pp.84-99, 2025-12
What motivates residents’ approval of hosting another winter mega-sporting events?
Hirotaka Matsuoka; Taeahn Kang; Daichi Oshimi; Jeongbe...
Current Issues in Tourism/28(16)/pp.2613-2629, 2025-08
Perceived risk-based sport spectator segmentation during the pandemic situation
Taeahn Kang; Rei Yamashita; Hirotaka Matsuoka
Asia Pacific Journal of Marketing and Logistics, 2024-01
Gender differences in statistical interaction effects of perceived well-being and structural constraints on the intention to attend a game
Rei Yamashita; Taeahn Kang; Hirotaka Matsuoka
Managing Sport and Leisure/28(5)/pp.508-521, 2023-09
Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Taeahn Kang; Hirotaka Matsuoka
Journal of Business & Industrial Marketing/38(4)/pp.774-787, 2023-02
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Taeahn Kang; Hirotaka Matsuoka
Journal of Business Research/156, 2023-02
Segmenting satellite supporters based on their value for team sport organizations
Sebastian Uhrich; Anton Behrens; Taeahn Kang; Hirotaka...
Journal of Global Sport Management/8(1)/pp.252-280, 2023-01
Segmentation of rugby spectators: Use of two-step cluster analysis
松岡宏高; 姜泰安; 和田由佳子
Japan Marketing Journal/42(2)/pp.17-28, 2022-09
Effect of 2002 FIFA World Cup: Point of attachment that promotes mass football participation
Taeahn Kang; Jeongbeom Hahm; Hirotaka Matsuoka
Frontiers in Psychology/13, 2022-03
The impact of CSR-CSI domain overlap on attitude toward the sponsor
Taeahn Kang; Hirotaka Matsuoka
Sport Marketing Quarterly/31(1)/pp.33-47, 2022-03
The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
Taeahn Kang; Hirotaka Matsuoka
International Journal of Sports Marketing and Sponsorship/22(3)/pp.550-565, 2021-06
Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19
Shintaro Sato; Taeahn Kang; Ebe Daigo; Hirotaka Matsu...
Journal of Hospitality, Leisure, Sport & Tourism Education/28, 2021-06
Understanding the relationship between past experience of a sports mega-event and current spectatorship: The mediating role of nostalgia
Jeongbeom Hahm; Taeahn Kang; Hirotaka Matsuoka
Sustainability/13(6), 2021-03
From inspiration to nostalgia: the football participation legacy of the 2002 FIFA World Cup Korea/Japan
Jeongbeom Hahm; Taeahn Kang; Hirotaka Matsuoka
Sport in Society/23(12)/pp.2054-2076, 2020-12
Segmenting rugby spectators: Using structural constraints for cluster analysis
山下玲; 姜泰安; 松岡宏高
Journal of Human Life Design/(14)/pp.89-100, 2019-03

Books

Key Issues in the Sports Industry in 2024
Taeahn Kang
2024 Sport Industry White Paper in South Korea/pp.39-44, 2025-12
Changes in the Sports Industry Environment and Global Trends
Taeahn Kang
2024 Sport Industry White Paper in South Korea/pp.29-38, 2025-12
Prediction of group membership
Kevin K. Byon; Hyunseok Song; Taeahn Kang; Damon P. S....
Research methods and design in sport management/Human Kinetics/pp.269-280, 2026-03
Relationships between variables
Kevin K. Byon; Taeahn Kang; Hyunseok Song; Damon P. S....
Research methods and design in sport management/Human Kinetics/pp.225-248, 2026-03
我が国の生涯スポーツ政策
姜泰安
生涯スポーツ論/みらい/pp.64-78, 2026-03
The 2023 SSF National Sports-Life Survey of Children and Young People
姜泰安
Sasakawa Sports Foundation, 2023-12
White Paper on Sport in Japan 2023
姜泰安
Sasakawa Sports Foundation, 2023-03
The 2022 SSF National Sports-Life Survey
姜泰安
Sasakawa Sports Foundation, 2022-12
The 2021 SSF National Sports-Life Survey of Children and Young People
姜泰安
Sasakawa Sports Foundation, 2021-12

Conference, etc.

Importance–Performance analysis of the Asian Football Confederation’s grassroots development goals
Taeahn Kang; Masao Nakayama; Ebbe Daigo
The 19th Asian association for sport management conference/2025-08-22--2025-08-23
Power of CSR activity aiming to satisfy primary needs that disturbs peripheral cues in CSR-linked sport sponsorship
Taeahn Kang; Hirotaka Matsuoka
The 18th Asian association for sport management conference/2024-08-23
健康な⼈はどの場⾯で⾝体活動量が多い？
姜泰安; 宮本幸子
⽇本スポーツマネジメント学会第16回⼤会/2024-03-02
プロスポーツチームファンのSNS エンゲージメント行動意図に投稿内容が及ぼす影響
大野望; 松岡宏高; 姜泰安
日本スポーツマネジメント学会第12回大会/2020-02-24
Leveraging Tokyo 2020 Olympic Games sponsorship with Sustainable Development Goals
Taeahn Kang; Hirotaka Matsuoka
The 15th Asian Association for Sport Management Conference/2019-08-08
The role of perceived value of ticket price in attendance intention
Taeahn Kang; Hirotaka Matsuoka
The 24th Conference of Sport Management Association of Australia and New Zealand/2018-11-22
Comparison among spectator segments: Focusing on knowledge of rugby and influence of hosting the 2019 Rugby World Cup
Yukako Wada; Hirotaka Matsuoka; Taeahn Kang
The 24th Conference of Sport Management Association of Australia and New Zealand/2018-11-22
The changes of interests in sports and sport environment: Comparison analysis between Japan and Korea
Jeong-Beom Hahm; Taeahn Kang; Hirotaka Matsuoka
The 24th Conference of Sport Management Association of Australia and New Zealand/2018-11-22
Assessing positive and negative social impacts of hosting a mega sport event
Hirotaka Matsuoka; Taeahn Kang; Daichi Oshimi
The 24th Conference of Sport Management Association of Australia and New Zealand/2018-11-22
Sport fan’s perception of sponsorship effect
Taeahn Kang; Hirotaka Matsuoka
The 14th Asian Association for Sport Management Conference/2018-08-03
スポンサーシップ効果に対するファンの認識
姜泰安; 松岡宏高
日本スポーツマネジメント学会第10回大会/2018-03-05
ラグビーファンのセグメンテーション：ファンになった時期によるセグメント化
松岡宏高; 和田由佳子; 姜泰安; 足立名津美; 本間崇教; 藤本淳也
日本スポーツマネジメント学会第10回大会/2018-03-05
大学スポーツチームに対する支援の研究：運動部卒業生に着目して
増田渉; 松岡宏高; 姜泰安
日本スポーツマネジメント学会第10回大会/2018-03-05
Characteristics of college rugby football spectators: Focusing on the relationships between spectators and universities
Wataru Masuda; Hirotaka Matsuoka; Taeahn Kang; Yukako ...
The 13th Asian Association for Sport Management Conference/2017-07-21
The moderating effect of sincerity and ubiquity on the relationship between fit and sponsor favorability
Taeahn Kang; Hirotaka Matsuoka
The 22nd Conference of Sport Management Association of Australia and New Zealand/2016-11-24
Antecedents and consequences of fans’ satisfaction
Masaya Muneda; Hirotaka Matsuoka; Taeahn Kang
The 22nd Conference of Sport Management Association of Australia and New Zealand/2016-11-24
スポーツ・スポンサーシップにおける関連性説明の活動がスポンサーシップ効果に与える影響
姜泰安; 松岡宏高; 新井彬子
日本体育・スポーツ経営学会第39回大会/2016-03-16

Teaching


2026-04 -- 2026-07	Research Method I	University of Tsukuba.
2026-10 -- 2026-12	Seminar on Management of Physical Education and Sport I	University of Tsukuba.
2026-10 -- 2027-02	Seminar in Human Performance and Sport Sciences I	University of Tsukuba.
2026-04 -- 2026-06	English for Specialized Subjects A	University of Tsukuba.
2026-10 -- 2026-12	English for Specialized Subjects B	University of Tsukuba.
2026-12 -- 2026-12	Management and Policy for Community Sport	University of Tsukuba.
2026-04 -- 2026-08	Seminar on Management of Physical Education and Sport II	University of Tsukuba.
2026-10 -- 2027-02	Seminar in Sport Management I	University of Tsukuba.
2026-04 -- 2026-08	Seminar in Human Performance and Sport Sciences I	University of Tsukuba.
2026-10 -- 2027-02	Research Session	University of Tsukuba.
more...

Other educational activities


2024-08 -- 2025-05	Traveling Mentor for the TOMODACHI - U.S.Embassy Go for Gold Sports Leadership Program 2024-2025	U.S.-Japan Council

Talks

Promoting Sports Participation for the Elderly in Japan’s Super-Aged Society: Policy x Digital x Community
Taeahn Kang
International symposium on a Health Promotion Project for Older Adults at Sangmyung University/2026-03-16
Exercise participation among older adults in Japan
Taeahn Kang
The 18th Asian association for sport management conference/2024-08-24

University Management


2026-03 -- (current)	Journal of Sport and Dance Science	Editorial committee
2025-08 -- (current)	Asian Association for Sport Management	Office Secretariat
2025-08 -- (current)	Japanese Association for Sport Management	Editorial committee
2016-04 -- 2020-03	Japanese Association for Sport Management	Secretariat Staff

(Last updated: 2026-10-30)