KANG Taeahn
- Affiliation
- Institute of Health and Sport Sciences
- Official title
- Assistant Professor
- ORCID
- 0000-0003-3021-3202
- URL
- Research fields
Sports science - Research keywords
Sport Marketing Sport Management Sport Sponsorship - Research projects
Fans’ responses to the internationalization of team sports brands: The case of the German football league Bundesliga in Japan 2018-04 -- 2019-03 Hirotaka MATSUOKA Waseda University/DAAD-Waseda Partnership Program The effects of CSR-linked sponsorship on consumer evaluations 2018-07 -- 2019-03 Taeahn KANG Japanese Association for Sport Management/A research grant from the Japanese Association for Sport Management - Career history
2021-04 -- 2024-03 Sasakawa Sports FoundationSport Policy Research InstitutePolicy Officer - Academic background
2016-04 -- 2021-03 早稲田大学大学院 スポーツ科学研究科博士後期課程 2014-04 -- 2016-03 早稲田大学大学院 スポーツ科学研究科修士課程 2004-02 -- 2011-02 Namseoul University Department of Sports Management - Degree
2021-03-15 Ph.D. (Sport Science) Waseda University - Academic societies
2024-04 -- (current) Japanese Society of Management for Physical Education and Sport 2024-04 -- (current) Japan Society of Physical Education, Health and Sport Sciences 2015-04 -- (current) Japanese Association for SportManagement - Honors & Awards
2016-03 日本体育・スポーツ経営学会第39 回大会優秀発表賞 - Articles
- Examining the antecedent and consequences of relationship quality in the sport business
Toyota Naoki; Matsuoka Hirotaka; Kang Taeahn
International Journal of Sports Marketing and Sponsorship/26(6)/pp.84-99, 2025-03 - What motivates residents’ approval of hosting another winter mega-sporting events?
Hirotaka Matsuoka; Taeahn Kang; Daichi Oshimi; Jeongbe...
Current Issues in Tourism/Epub, 2024-07 - Perceived risk-based sport spectator segmentation during the pandemic situation
Taeahn Kang; Rei Yamashita; Hirotaka Matsuoka
Asia Pacific Journal of Marketing and Logistics, 2024-01 - Gender differences in statistical interaction effects of perceived well-being and structural constraints on the intention to attend a game
Rei Yamashita; Taeahn Kang; Hirotaka Matsuoka
Managing Sport and Leisure/28(5)/pp.508-521, 2023-09 - Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Taeahn Kang; Hirotaka Matsuoka
Journal of Business & Industrial Marketing/38(4)/pp.774-787, 2023-02 - The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Taeahn Kang; Hirotaka Matsuoka
Journal of Business Research/156, 2023-02 - Segmenting satellite supporters based on their value for team sport organizations
Sebastian Uhrich; Anton Behrens; Taeahn Kang; Hirotaka...
Journal of Global Sport Management/8(1)/pp.252-280, 2023-01 - Segmentation of rugby spectators: Use of two-step cluster analysis
松岡 宏高; 姜 泰安; 和田 由佳子
Japan Marketing Journal/42(2)/pp.17-28, 2022-09 - Effect of 2002 FIFA World Cup: Point of attachment that promotes mass football participation
Taeahn Kang; Jeongbeom Hahm; Hirotaka Matsuoka
Frontiers in Psychology/13, 2022-03 - The impact of CSR-CSI domain overlap on attitude toward the sponsor
Taeahn Kang; Hirotaka Matsuoka
Sport Marketing Quarterly/31(1)/pp.33-47, 2022-03 - The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
Taeahn Kang; Hirotaka Matsuoka
International Journal of Sports Marketing and Sponsorship/22(3)/pp.550-565, 2021-06 - Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19
Shintaro Sato; Taeahn Kang; Ebe Daigo; Hirotaka Matsu...
Journal of Hospitality, Leisure, Sport & Tourism Education/28, 2021-06 - Understanding the relationship between past experience of a sports mega-event and current spectatorship: The mediating role of nostalgia
Jeongbeom Hahm; Taeahn Kang; Hirotaka Matsuoka
Sustainability/13(6), 2021-03 - From inspiration to nostalgia: the football participation legacy of the 2002 FIFA World Cup Korea/Japan
Jeongbeom Hahm; Taeahn Kang; Hirotaka Matsuoka
Sport in Society/23(12)/pp.2054-2076, 2020-12 - Segmenting rugby spectators: Using structural constraints for cluster analysis
山下 玲; 姜 泰安; 松岡 宏高
Journal of Human Life Design/(14)/pp.89-100, 2019-03
- Examining the antecedent and consequences of relationship quality in the sport business
- Books
- The 2023 SSF National Sports-Life Survey of Children and Young People
姜 泰安
Sasakawa Sports Foundation, 2023-12 - White Paper on Sport in Japan 2023
姜 泰安
Sasakawa Sports Foundation, 2023-03 - The 2022 SSF National Sports-Life Survey
姜 泰安
Sasakawa Sports Foundation, 2022-12 - The 2021 SSF National Sports-Life Survey of Children and Young People
姜 泰安
Sasakawa Sports Foundation, 2021-12
- The 2023 SSF National Sports-Life Survey of Children and Young People
- Conference, etc.
- Power of CSR activity aiming to satisfy primary needs that disturbs peripheral cues in CSR-linked sport sponsorship
Taeahn Kang; Hirotaka Matsuoka
The 18th Asian association for sport management conference/2024-08-23
- Power of CSR activity aiming to satisfy primary needs that disturbs peripheral cues in CSR-linked sport sponsorship
- Teaching
2025-04 -- 2025-07 Sport Management (in Japanese) University of Tsukuba 2025-04 -- 2025-07 Seminar in Sport Management I (in Japanese) University of Tsukuba 2024-10 -- 2024-12 International Sport Marketing University of Tsukuba. 2024-10 -- 2025-02 Seminar in Sport Management I University of Tsukuba. - Other educational activities
2024-08 -- 2025-05 Traveling Mentor for the TOMODACHI - U.S.Embassy Go for Gold Sports Leadership Program 2024-2025 U.S.-Japan Council - Talks
- Exercise participation among older adults in Japan
Taeahn Kang
The 18th Asian association for sport management conference/2024-08-24
- Exercise participation among older adults in Japan
- University Management
2016-04 -- 2020-03 Japanese Association for Sport Management Secretariat Staff
(Last updated: 2025-05-14)