CAROLINE TAN Sue Lin
- Affiliation
- Institute of Business Sciences
- Official title
- Associate Professor
- Research fields
Management - Research keywords
Consumer Behaviour Fan behaviour Sustainability Branding Social Media - Research projects
Harnessing 'Digital India' - Scope for Technology Adoption by Unorganized Retailers 2019-02 -- (current) Dr.S. Selvabaskar (India), Caroline S.L. Tan (Japan) Ministry of Human Resource Development, Government of India/ 8,000,000Yen Exploring Digital Media Contents in Transforming Lower Level Sports Fans 2019-04 -- 2024-03 CAROLINE TAN Sue Lin Japan Society for the Promotion of Science/Grant-in-Aid for Early-Career Scientists 4,290,000Yen Consumer Behavior for Sustainable Marketing: Understanding How To Market and Make Sustainability Work in Japan and Overseas 2015-04 -- 2019-03 CAROLINE TAN Sue Lin Japan Society for the Promotion of Science/Grant-in-Aid for Young Scientists(B) 3,900,000Yen - Career history
2014-04 -- (current) University of TsukubaGraduate School of Business SciencesAssociate Professor 2015-10 -- (current) Keio UniversityFaculty of Business and CommerceSpecially Invited Visiting Associate Professor 2013-04 -- (current) Rikkyo UniversityCollege of BusinessAdjunct Faculty 2011-04 -- 2014-03 Toyo UniversityDepartment of International EconomicsSenior Lecturer 2010-04 -- 2012-03 Reitaku UniversityDepartment of Foreign LanguagesAdjunct Lecturer 2009-04 -- 2014-03 Cicom BrainsGlobal Leader SchoolInstructor 2004-05 -- 2004-09 Teleplan NVSupply ChainAPAC Supply Chain Manager 2003-10 -- 2004-05 Agilent TechnologiesGlobal Oracle ERP Deployment TeamGlobal ERP Deployment Support Manager 2002-07 -- 2003-10 Agilent TechnologiesMaterialsProcurement Manager 2002-02 -- 2002-07 Agilent TechnologiesMaterialsSenior Procurement Executive more... - Academic background
2005-10 -- 2012-06 Keio University Graduate School of Media and Governance Marketing 2004-10 -- 2005-09 Keio University Media and Governance Research Student 2002-04 -- 2005-04 University of Portsmouth Management MBA 1994-06 -- 1999-04 University Science Malaysia Social Sciences Social Development Administration - Degree
2012-06 Ph.D. (Media and Governance) (Keio University) - Academic societies
2023-08 -- (current) Society for Consumer Psychology 2022-03 -- (current) American Psychological Association 2017-02 -- (current) American Marketing Association 2014-07 -- (current) Association of Consumer Research 2018-05 -- 2019-04 Japan Marketing Association - Honors & Awards
2022-08 Winner of Outstanding Paper in the 2022 Emerald Literati Awards 2020-07 Waseda University Teaching Award (WBS) Best Professor - Articles
- “I’d like to carry the world sustainably” - Examining sustainable consumption behavior using reusable shopping bags
Caroline Tan Sue Lin; OTA Satoshi
Social Responsibility Journal/20(9), 2024-06 - Tell me more: Examining consumer perception and behavior toward animal welfare certification labels in Japan
Nozomi Toyota; CAROLINE TAN SUE LIN
Journal of Asia Business Studies/Epub, 2024-06 - A Study of User Minds for Mobile Payment using Text Mining
KINO Yasunobu; Tan Caroline; Zhu Yi
Procedia Computer Science, Elsevier/225/pp.1928-1936, 2023-09-06 - Examining the influence of functional value, social value and emotional value on purchase intention for tires in Japan
Wells Jia; Caroline Tan Sue Lin
Journal of Asia Business Studies/18(3)/pp.593-608, 2024-02 - A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase
Fukui Mikihiro; Caroline Tan Sue Lin
JOURNAL OF ASIA BUSINESS STUDIES/18(2)/pp.456-475, 2024-02 - Bonding Over a Pint Online: Be Easy Brewing
Caroline Tan Sue Lin
SAGE Business Case, 2024-01 - When Ethical Meets Ramen: Noodle Stand Tokyo
Caroline Tan Sue Lin
SAGE Business Case, 2024-01 - The Name of the Game: The Effect
of Socio-Political Activism in Sport
on Fan Boycott Intention
Caroline Tan Sue Lin
International Journal of Sport Management/24(3)/pp.237-265, 2023-10 - All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Caroline Tan Sue Lin
EUROPEAN JOURNAL OF MARKETING/Epub, 2023-10 - The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM
Caroline Tan Sue Lin
Journal of Strategic Marketing/Epub, 2023-07 - Once Upon a Time: Transmedia Storytelling With Social Media for the Ludesco Festival
Caroline Tan Sue Lin
SAGE Business Case, 2023-01 - Impact of Japanese travelers' psychographics on domestic travel intention during the COVID-19 pandemic
Handler Isabell; Tan Caroline S. L.
JOURNAL OF VACATION MARKETING/Epub, 2022-08 - Impact of Japanese travelers’ psychographics on domestic travel intention during the COVID-19 pandemic
Isabell Handler; Caroline Tan Sue Lin
Journal of Vacation Marketing, 2022-08 - The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation
Joglekar Jayesh; Caroline Tan Sue Lin
Journal of Advances in Management Research/19(4)/pp.624-650, 2022-04 - Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline Tan Sue Lin
Ivey Business Case Study, 2021-09 - Are We Teaching Enough? A Literature Review on Sustainable Tourism Events and the Implications for Japanese Higher Education
Handler Isabell; Caroline Tan Sue Lin
Journal of Hospitality & Tourism Education, 2021-09 - Is this mine? Psychological ownership and the social media follower
Caroline Tan Sue Lin
Young Consumers, 2021-07 - Gamifying OTT: a study on consumer attitudes toward game elements and OTT media service provider brands in gamification
Caroline Tan Sue Lin
Young Consumers/22(3)/pp.328-347, 2021-06 - Do I Care for You Being Credible and We Being Similar? Examining Similarity and Credibility Experienced by Social Media Followers
Caroline Tan Sue Lin
Communication Today/12(1)/pp.62-78, 2021-04 - The effect of racial diversity in advertising of luxury and masstige brands
Caroline Tan Sue Lin
25th International Conference on Corporate and Marketing Communications Conference Proceedings, 2021-04 - B2B Organization’s LinkedIn Branding and Marketing Communications: An Exploratory Study of IT Service Companies
Joglekar Jayesh; Caroline Tan Sue Lin
Journal of Marketing Development and Competitiveness, 2020-12 - “@Cosme: The Search For The Next Store Location
Caroline Tan Sue Lin
The Case Center, 2020-09 - Blue Shears: Bespoke Tailoring in the Face of the Covid-19 Pandemic
Caroline Tan Sue Lin
Fashion Business Cases (Bloomsbury Publishing), 2021-01 - Building Online Engagement and Brand Experience: The UEFA Academy
Caroline Tan Sue Lin
SAGE Business Case, 2021-01 - The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline Tan Sue Lin
Ivey Case Study, 2021-01 - more...
- “I’d like to carry the world sustainably” - Examining sustainable consumption behavior using reusable shopping bags
- Books
- Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices
Caroline Tan Sue Lin
Business for Sustainability, Volume I. Palgrave Studies in Cross-disciplinary Business Research/Palgrave Macmillan, 2023-11 - Social media honeycomb framework
Caroline Tan Sue Lin
SAGE Business Foundations, 2023-01 - CSR in the Confucian Culture
Caroline Tan Sue Lin
Corporate Social Responsibility and Employer Attractiveness: An International Perspective/Springer,/pp.363-367, 2021-12 - Japan
Caroline Tan Sue Lin
Corporate Social Responsibility and Employer Attractiveness: An International Perspective/Springer/pp.377-387, 2021-12 - We Need to Look Cute! But Is It Really Effective? The Adoption of Social Media by a Japanese CVS
Caroline Tan Sue Lin
Managing Public Relations and Brand Image through Social Media/IGI Global/pp.228-254, 2016-05
- Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices
- Conference, etc.
- Supporting brand activism: examining buycott, the intention to share on social media and the moderating effect of social compliance brand commitment
Caroline Tan Sue Lin
AMA Global Marketing SIG 2024 Conference/2024-05-24 - Examining the effect of gender on advertising on ad and brand attitude: Through the lens of Japanese consumers
Caroline Tan Sue Lin
28th International Conference on Corporate and Marketing Communication/2024-03-26--2024-03-27 - I choose NOT to travel: Gen Z tourists’ Boycott Behaviour in the face of social justice activism
Caroline Tan Sue Lin
Mediterranean Tourism Knowledge Exchange And Policy Forum 2023/2023-11-21--2023-11-23 - Seeing Is Believing? Trust Cues and Consumer Involvement in Online Reviews'
Caroline Tan Sue Lin
IEEE International Conference on Technology Management, Operations and Decisions (IEEE ICTMOD)/2022-11-23--2022-11-25 - Building brands ‘softly’: A study on the effect of country image, affinity, and fan engagement on soft power in sport.
Caroline Tan Sue Lin
International Marketing Trends/2023-01-19--2023-01-21 - Are you going to share on social media? Examining consumer behavioral intentions on social media toward brand activism campaigns
Caroline Tan Sue Lin
26th Corporate and Marketing Communications Conference/2022-04-18--2022-04-20 - Which value matters more? Examining the different luxury value perceptions between rental and second-hand luxury goods
Caroline Tan Sue Lin
2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding/2021-11-15--2021-11-16 - Feeling Well Through Gamification: Exploring The Use of Gamification in Managing Mental Health and Brand Attitude
Caroline Tan Sue Lin
Interactive Marketing Research Conference/2021-10-20--2021-10-26 - The effect of racial diversity in advertising of luxury and masstige brands
Caroline Tan Sue Lin
25th International Conference on Corporate and Marketing Communications/2021-04-14--2021-04-16 - The effect of racial diversity in advertising of luxury and masstige brands
Caroline Tan Sue Lin
International Conference on Corporate and Marketing Communications,/2012-4-14--2021-4-16 - Renting the runway: A study on luxury value perception on designer bag rental.
Caroline Tan Sue Lin
2020 Atlantic Marketing Association Conference/2020-10-2--2020-10-2 - Absence of Luxury Brands in Japan
Caroline Tan Sue Lin
The Mystique of Luxury Brands Conference/2019-09 - Examining the five-factor model of personality in eWOM via social media
Caroline Tan Sue Lin
International Symposium in Consumer Personality/2019-09 - Can we both advertise diversity the same way? Examining diversity in advertising for masstige and luxury brands
Caroline Tan Sue Lin
The Mystique of Luxury Brands Conference/2019-09 - Why do I Follow and When Do I Stop? A study on the motives and behavior of social media influencer followers
Caroline Tan Sue Lin
10th International Research Meeting in Business and Management/2019-07-08--2019-07-10 - Exploring the effect of social media influences in the creation of consumer negativity and its impact on consumer brand experience, perception and online behavior.
Caroline Tan Sue Lin
4th International Colloquium on Design, Branding and Marketing/2018-12--2018-12 - What do we post? A study on photos used in social media to effectively communicate CSR initiatives
Caroline Tan Sue Lin
8th Japan Forum of Business and Society/2018-09--2018-09 - The Good Samaritan: A Study on Brand Perception and Repurchase Intention From Cause Marketing Campaigns.
Caroline Tan Sue Lin
International Conference on Brand Relationships/2017-05-18--2017-05-20 - Tasting with your eyes: Country of Origin and Organic Information Bias Taste Perception.
Caroline Tan Sue Lin
12th Global Brand Conference,/2017-04-26--2017-04-28 - “When Scandal Meets Cause Related Marketing.”
Caroline Tan Sue Lin
7th International Conference on Corporate Sustainability and Responsibility,/2016-09-14--2016-09-16 - “Color Me Green. A Study on the Effect of Cause-Related Marketing on Green Behavior.”
Caroline Tan Sue Lin
Japan Forum of Business and Society Conference,/2016-09-08--2016-09-09 - “Crowd funding Involvement and Satisfaction in Social Enterprise.”
Caroline Tan Sue Lin
3 rd International Conference on CSR, Sustainability, Ethics and Governance,/2016-08-01--2016-08-03 - “Does Luxury Really Care? How Cause Related Marketing Shapes Brand Perception and Purchase Intention In The Japanese Luxury Market.”,
Caroline Tan Sue Lin
Global Marketing Conference/2016-07-21--2016-07-24 - “Are You Still Who I Think You Are? A Study on The Influence of Corporate Food Scandals On Trust and Purchase Intention Case: Japanese Consumers.”,
Caroline Tan Sue Lin
Global Marketing Conference/2016-07-21--2016-07-24 - Can I still count on you? The impact of corporate scandal towards customers' support on csr activities
Caroline Tan Sue Lin
Academy of Multinational Enterprises/2016-05-14--2016-05-14 - more...
- Supporting brand activism: examining buycott, the intention to share on social media and the moderating effect of social compliance brand commitment
- Teaching
2025-02 -- 2025-03 Business Studies II (Fieldwork) University of Tsukuba. 2024-04 -- 2024-09 Marketing Case Study Competition University of Tsukuba. 2024-10 -- 2025-03 Marketing Case Study Competition University of Tsukuba. 2024-04 -- 2024-08 International Study Seminar I University of Tsukuba. 2024-10 -- 2025-02 International Study Seminar I University of Tsukuba. 2024-10 -- 2025-02 Overseas Study Seminar I University of Tsukuba. 2024-04 -- 2024-08 Overseas Study Seminar I University of Tsukuba. 2024-08 -- 2024-09 Business Case Challenge Ⅱ University of Tsukuba. 2024-04 -- 2024-08 Overseas Study Seminar II University of Tsukuba. 2024-10 -- 2025-02 Overseas Study Seminar II University of Tsukuba. more... - Other educational activities
2018-08 -- 2019-08 ISP Program University of Hokkaido 2017-04 -- 2017-04 MBA-IB Freshman Camp 2016-04 -- 2016-04 MBA-IB Freshman Camp 2017-06 -- 2017-06 MBA-IB Open Campus 2017-04 -- 2017-04 MBA-IB Open Campus 2016-06 -- 2016-06 MBA-IB Open Campus 2016-04 -- 2016-04 MBA-IB Open Campus 2017-02 -- 2017-02 JICA Central Asia Program JICA 2016-02 -- 2016-02 JICA Central Asia Program JICA 2015-06 -- 2015-06 MBA-IB Open Campus MBA-IB more... - Talks
- When my money becomes my voice: Examining consumer politics at the checkout counter.
Caroline Tan Sue Lin
Southeast Asia Research Academy (SEARA) Online Meeting/2023-07-12--2023-07-12
- When my money becomes my voice: Examining consumer politics at the checkout counter.
- Professional activities
2018-04 -- (current) Tsukuba MBA-IB Education Committee Chair 2017-04 -- 2018-03 Seminar 1 Lead 2017-04 -- 2018-03 Tsukuba MBA-IB Commencement Lead 2016-03 -- 2017-03 Tsukuba MBA-IB Commencement Lead 2014-10 -- (current) University of Tsukuba Super Global High School Project Member 2014-04 -- (current) Tsukuba MBA-IB Student Liaison/ Alumni 2014-04 -- (current) Tsukuba MBA-IB Education Committee Member 2014-04 -- (current) Tsukuba MBA-IB Open Campus Committee 2014-04 -- (current) Tsukuba MBA-IB DAAD (Person in Charge) 2014-04 -- (current) Tsukuba MBA-IB Tsukuba Short Term Study Program Head - University Management
2015-04 -- 2017-03 Tsukuba MBA-IB PR Web/Network Team Member - Other activities
2023-11 -- (current) Young Consumers: Insight and Ideas for Responsible Marketers
(Last updated: 2024-08-30)