CAROLINE TAN SUE LIN(キャロライン タン スー リン)
- 所属
- ビジネスサイエンス系
- 職名
- 准教授
- 研究分野
経営学 - 研究キーワード
消費者行動 - 研究課題
Exploring Digital Media Contents in Transforming Lower Level Sports Fans 2019 -- 2022 CAROLINE TAN SUE LIN 日本学術振興会/若手研究 4,290,000円 サステイナブル・マーケティングのための消費者行動:どのように市場にアプローチし、 どのようにサステイナブル・マーケティングを日本と海外で成功させるかを理解する 2015 -- 2017 CAROLINE TAN SUE LIN 日本学術振興会/若手研究(B) 3,900,000円 - 職歴
2014-04 -- (現在) 筑波大学大学ビジネスサインス系准教授 2015-10 -- (現在) 慶応義塾大学商学部特別招聘准教授 2013-04 -- (現在) 立教大学経営学部非常勤講師 2011-04 -- 2014-03 東洋大学経済学部国際経済学科講師 2010-04 -- 2012-03 麗澤大学外国語学部非常勤講師 2009-04 -- 2014-03 サイコムブラインズ株式会社グローバルリーダー育成スクール講師 2004-05 -- 2004-09 Teleplan NVサプライチィーンアジアパシフィックサプライチィーンマネジャー 2003-10 -- 2004-05 Agilent Technologiesグロバル Oracle ERP チームGlobal ERP Deployment Support マネジャー 2002-07 -- 2003-10 Agilent Technologiesマテリアル調達マネジャー 2002-02 -- 2002-07 Agilent Technologiesマテリアル上級調達イグゼクティブ さらに表示... - 学歴
2005-10 -- 2012-06 慶應義塾大学 政策・メディア マーケティング 2004-10 -- 2005-09 慶應義塾大学 政策 メーディア研究科 研究生 2002-04 -- 2005-04 ポーツマス大学 経営 経営学修士 1994-06 -- 1999-04 マレーシア科学大学 社会科学 社会開発運営 - 取得学位
2012-06 博士(政策メディア) (慶應義塾大学大学院) - 所属学協会
2018-05 -- 2019-04 日本マーケティング学会 2014-07 -- (現在) Association of Consumer Research - 受賞
2020-07 Waseda University Teaching Award (WBS) Best Professor - 論文
- The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation
Joglekar Jayesh; Caroline Tan Sue Lin
Journal of Advances in Management Research, 2022-04 - Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline Tan Sue Lin
Ivey Business Case Study, 2021-09 - Are We Teaching Enough? A Literature Review on Sustainable Tourism Events and the Implications for Japanese Higher Education
Handler Isabell; Caroline Tan Sue Lin
Journal of Hospitality & Tourism Education, 2021-09 - Is this mine? Psychological ownership and the social media follower
Caroline Tan Sue Lin
Is this mine? Psychological ownership and the social media follower, 2021-07 - Gamifying OTT: a study on consumer attitudes toward game elements and OTT media service provider brands in gamification
Caroline Tan Sue Lin
Young Consumers/22(3)/pp.328-347, 2021-06 - Do I Care for You Being Credible and We Being Similar? Examining Similarity and Credibility Experienced by Social Media Followers
Caroline Tan Sue Lin
Communication Today/12(1)/pp.62-78, 2021-04 - The effect of racial diversity in advertising of luxury and masstige brands
Caroline Tan Sue Lin
25th International Conference on Corporate and Marketing Communications Conference Proceedings, 2021-04 - B2B Organization’s LinkedIn Branding and Marketing Communications: An Exploratory Study of IT Service Companies
Joglekar Jayesh; Caroline Tan Sue Lin
Journal of Marketing Development and Competitiveness, 2020-12 - “@Cosme: The Search For The Next Store Location
Caroline Tan Sue Lin
The Case Center, 2020-09 - Blue Shears: Bespoke Tailoring in the Face of the Covid-19 Pandemic
Caroline Tan Sue Lin
Fashion Business Cases (Bloomsbury Publishing), 2021-01 - Building Online Engagement and Brand Experience: The UEFA Academy
Caroline Tan Sue Lin
SAGE Business Case, 2021-01 - The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline Tan Sue Lin
Ivey Case Study, 2021-01 - Renting the runway: A study on luxury value perception on designer bag rental.
Caroline Tan Sue Lin
2020 Atlantic Marketing Association Conference Proceedings, 2020-10 - The effect of racial diversity in advertising of luxury and masstige brands
Caroline Tan Sue Lin
25th International Conference on Corporate and Marketing Communications Proceedings, 2021-04 - Ippudo: Bringing Japan To Paris In a Bowl
Caroline Tan Sue Lin
Ivey Case Study, 2020-02 - Blue Shears: Bespoke in Japan
Caroline Tan Sue Lin
Case Folio: The IUP Journal of Management Studies, 2019-09 - Blue Shears: Bespoke In Japan (Case Study)
CAROLINE TAN SUE LIN
The Case Center, 2019-02 - The Fusion of Pop Culture in Place Branding in Japan
Caroline Tan Sue Lin
UTCC International Journal of Business and Economics/6(1)/pp.73-89, 2014-06
- The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation
- 著書
- CSR in the Confucian Culture
Caroline Tan Sue Lin
Corporate Social Responsibility and Employer Attractiveness: An International Perspective/Springer,/pp.363-367, 2021-12 - Japan
Caroline Tan Sue Lin
Corporate Social Responsibility and Employer Attractiveness: An International Perspective/Springer/pp.377-387, 2021-12 - We Need to Look Cute! But Is It Really Effective? The Adoption of Social Media by a Japanese CVS
Caroline Tan Sue Lin
Managing Public Relations and Brand Image through Social Media/IGI Global/pp.228-254, 2016-05
- CSR in the Confucian Culture
- 会議発表等
- Are you going to share on social media? Examining consumer behavioral intentions on social media toward brand activism campaigns
Caroline Tan Sue Lin
26th Corporate and Marketing Communications Conference/2022-04-18--2022-04-20 - Which value matters more? Examining the different luxury value perceptions between rental and second-hand luxury goods
Caroline Tan Sue Lin
2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding/2021-11-15--2021-11-16 - Feeling Well Through Gamification: Exploring The Use of Gamification in Managing Mental Health and Brand Attitude
Caroline Tan Sue Lin
Interactive Marketing Research Conference/2021-10-20--2021-10-26 - The effect of racial diversity in advertising of luxury and masstige brands
Caroline Tan Sue Lin
25th International Conference on Corporate and Marketing Communications/2021-04-14--2021-04-16 - The effect of racial diversity in advertising of luxury and masstige brands
Caroline Tan Sue Lin
International Conference on Corporate and Marketing Communications,/2012-4-14--2021-4-16 - Renting the runway: A study on luxury value perception on designer bag rental.
Caroline Tan Sue Lin
2020 Atlantic Marketing Association Conference/2020-10-2--2020-10-2 - Absence of Luxury Brands in Japan
Caroline Tan Sue Lin
The Mystique of Luxury Brands Conference/2019-09 - Examining the five-factor model of personality in eWOM via social media
Caroline Tan Sue Lin
International Symposium in Consumer Personality/2019-09 - Can we both advertise diversity the same way? Examining diversity in advertising for masstige and luxury brands
Caroline Tan Sue Lin
The Mystique of Luxury Brands Conference/2019-09 - Why do I Follow and When Do I Stop? A study on the motives and behavior of social media influencer followers
Caroline Tan Sue Lin
10th International Research Meeting in Business and Management/2019-07-08--2019-07-10 - Exploring the effect of social media influences in the creation of consumer negativity and its impact on consumer brand experience, perception and online behavior.
Caroline Tan Sue Lin
4th International Colloquium on Design, Branding and Marketing/2018-12--2018-12 - What do we post? A study on photos used in social media to effectively communicate CSR initiatives
Caroline Tan Sue Lin
8th Japan Forum of Business and Society/2018-09--2018-09 - The Good Samaritan: A Study on Brand Perception and Repurchase Intention From Cause Marketing Campaigns.
Caroline Tan Sue Lin
International Conference on Brand Relationships/2017-05-18--2017-05-20 - Tasting with your eyes: Country of Origin and Organic Information Bias Taste Perception.
Caroline Tan Sue Lin
12th Global Brand Conference,/2017-04-26--2017-04-28 - “When Scandal Meets Cause Related Marketing.”
Caroline Tan Sue Lin
7th International Conference on Corporate Sustainability and Responsibility,/2016-09-14--2016-09-16 - “Color Me Green. A Study on the Effect of Cause-Related Marketing on Green Behavior.”
Caroline Tan Sue Lin
Japan Forum of Business and Society Conference,/2016-09-08--2016-09-09 - “Crowd funding Involvement and Satisfaction in Social Enterprise.”
Caroline Tan Sue Lin
3 rd International Conference on CSR, Sustainability, Ethics and Governance,/2016-08-01--2016-08-03 - “Does Luxury Really Care? How Cause Related Marketing Shapes Brand Perception and Purchase Intention In The Japanese Luxury Market.”,
Caroline Tan Sue Lin
Global Marketing Conference/2016-07-21--2016-07-24 - “Are You Still Who I Think You Are? A Study on The Influence of Corporate Food Scandals On Trust and Purchase Intention Case: Japanese Consumers.”,
Caroline Tan Sue Lin
Global Marketing Conference/2016-07-21--2016-07-24 - Can I still count on you? The impact of corporate scandal towards customers' support on csr activities
Caroline Tan Sue Lin
Academy of Multinational Enterprises/2016-05-14--2016-05-14 - CSR Initiatives Post 3-11
Caroline Tan Sue Lin
American Marketing Association Winter Conference, February 2016/2016-02-26--2016-02-28 - Will you love me regardless of my reputation?
Caroline Tan Sue Lin
Global Marketing Fashion Conference/2015-06-25--2015-06-28 - Food related CSR post 3-11: When risk and trust affect consumer behavior
Caroline Tan Sue Lin
The Conference on Management And Sustainability In Asia/2015-04-29--2015-05-01 - Yoshinoya and It’s Cause-Related Marketing Initiative post-3.11: When Risk and Trust Affect Consumer Behavior
Caroline Tan Sue Lin
Tsukuba Global Science Week Conference/2014--2014 - Food, Travel and the Capturing of Mind Share and Heart Share
Caroline Tan Sue Lin
International Interdisciplinary Business-Economics Advancement Conference/2014--2014 - さらに表示...
- Are you going to share on social media? Examining consumer behavioral intentions on social media toward brand activism campaigns
- 担当授業科目
2021-08 -- 2021-09 Business Studies II (Fieldwork) 筑波大学 2021-04 -- 2021-08 Overseas Study Seminar II 筑波大学 2021-10 -- 2022-02 Overseas Study Seminar II 筑波大学 2021-04 -- 2021-08 Overseas Study Seminar III 筑波大学 2021-10 -- 2022-02 Overseas Study Seminar III 筑波大学 2021-08 -- 2021-09 Business Studies I (Seminar) 筑波大学 2021-10 -- 2022-03 Special Research Seminar (CSR) II 筑波大学 2021-10 -- 2022-02 Overseas Study Seminar I 筑波大学 2021-04 -- 2021-08 Overseas Study Seminar I 筑波大学 2021-04 -- 2021-08 Overseas Study Seminar IV 筑波大学 さらに表示... - 授業以外の教育活動
2018-08 -- 2019-08 ISP Program 北海度大学 2017-04 -- 2017-04 MBA-IB Freshman Camp 2016-04 -- 2016-04 MBA-IB Freshman Camp 2017-06 -- 2017-06 MBA-IB Open Campus 2017-04 -- 2017-04 MBA-IB Open Campus 2016-06 -- 2016-06 MBA-IB Open Campus 2016-04 -- 2016-04 MBA-IB Open Campus 2017-02 -- 2017-02 JICA Central Asia Program JICA 2016-02 -- 2016-02 JICA Central Asia Program JICA 2015-06 -- 2015-06 MBA-IB Open Campus MBA-IB さらに表示... - 学協会等委員
2018-04 -- (現在) Tsukuba MBA-IB Education Committee Chair 2017-04 -- 2018-03 Seminar 1 Lead 2017-04 -- 2018-03 Tsukuba MBA-IB Commencement Lead 2016-03 -- 2017-03 Tsukuba MBA-IB Commencement Lead 2014-10 -- (現在) University of Tsukuba Super Global High School Project Member 2014-04 -- (現在) Tsukuba MBA-IB Student Liaison/ Alumni 2014-04 -- (現在) Tsukuba MBA-IB Education Committee Member 2014-04 -- (現在) Tsukuba MBA-IB Open Campus Committee 2014-04 -- (現在) Tsukuba MBA-IB DAAD (Person in Charge) 2014-04 -- (現在) Tsukuba MBA-IB Tsukuba Short Term Study Program Head - 学内管理運営業績
2015-04 -- 2017-03 Tsukuba MBA-IB PR Web/Network Team Member
(最終更新日: 2022-05-16)