KANG Taeahn

Affiliation

Institute of Health and Sport Sciences

Official title

Assistant Professor

ORCID

0000-0003-3021-3202

URL

https://www.researchgate.net/profile/Taeahn-Kang
https://scholar.google.co.jp/citations?user=khklRmoAAAAJ&hl=ja

Research fields

Sports science

Research keywords

Sport Marketing
Sport Management
Sport Sponsorship

Research projects

Fans’ responses to the internationalization of team sports brands: The case of the German football league Bundesliga in Japan	2018-04 -- 2019-03	Hirotaka MATSUOKA	Waseda University/DAAD-Waseda Partnership Program
The effects of CSR-linked sponsorship on consumer evaluations	2018-07 -- 2019-03	Taeahn KANG	Japanese Association for Sport Management/A research grant from the Japanese Association for Sport Management

Career history

2021-04 -- 2024-03	Sasakawa Sports FoundationSport Policy Research InstitutePolicy Officer

Academic background

2016-04 -- 2021-03	早稲田大学大学院 スポーツ科学研究科博士後期課程
2014-04 -- 2016-03	早稲田大学大学院 スポーツ科学研究科修士課程
2004-02 -- 2011-02	Namseoul University Department of Sports Management

Degree

2021-03-15	Ph.D. (Sport Science)	Waseda University

Academic societies

2024-04 -- (current)	Japanese Society of Management for Physical Education and Sport
2024-04 -- (current)	Japan Society of Physical Education, Health and Sport Sciences
2015-04 -- (current)	Japanese Association for SportManagement

Honors & Awards

2016-03	日本体育・スポーツ経営学会第39 回大会優秀発表賞

Articles

• Examining the antecedent and consequences of relationship quality in the sport business
  Naoki Toyota; Hirotaka Matsuoka; Taeahn Kang
  International Journal of Sports Marketing and Sponsorship/26(6)/pp.84-99, 2025-03
• What motivates residents’ approval of hosting another winter mega-sporting events?
  Hirotaka Matsuoka; Taeahn Kang; Daichi Oshimi; Jeongbe...
  Current Issues in Tourism/Epub, 2024-07
• Perceived risk-based sport spectator segmentation during the pandemic situation
  Taeahn Kang; Rei Yamashita; Hirotaka Matsuoka
  Asia Pacific Journal of Marketing and Logistics, 2024-01
• Gender differences in statistical interaction effects of perceived well-being and structural constraints on the intention to attend a game
  Rei Yamashita; Taeahn Kang; Hirotaka Matsuoka
  Managing Sport and Leisure/28(5)/pp.508-521, 2023-09
• Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
  Taeahn Kang; Hirotaka Matsuoka
  Journal of Business & Industrial Marketing/38(4)/pp.774-787, 2023-02
• The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
  Taeahn Kang; Hirotaka Matsuoka
  Journal of Business Research/156, 2023-02
• Segmenting satellite supporters based on their value for team sport organizations
  Sebastian Uhrich; Anton Behrens; Taeahn Kang; Hirotaka...
  Journal of Global Sport Management/8(1)/pp.252-280, 2023-01
• Segmentation of rugby spectators: Use of two-step cluster analysis
  松岡 宏高; 姜 泰安; 和田 由佳子
  Japan Marketing Journal/42(2)/pp.17-28, 2022-09
• Effect of 2002 FIFA World Cup: Point of attachment that promotes mass football participation
  Taeahn Kang; Jeongbeom Hahm; Hirotaka Matsuoka
  Frontiers in Psychology/13, 2022-03
• The impact of CSR-CSI domain overlap on attitude toward the sponsor
  Taeahn Kang; Hirotaka Matsuoka
  Sport Marketing Quarterly/31(1)/pp.33-47, 2022-03
• The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
  Taeahn Kang; Hirotaka Matsuoka
  International Journal of Sports Marketing and Sponsorship/22(3)/pp.550-565, 2021-06
• Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19
  Shintaro Sato; Taeahn Kang; Ebe Daigo; Hirotaka Matsu...
  Journal of Hospitality, Leisure, Sport & Tourism Education/28, 2021-06
• Understanding the relationship between past experience of a sports mega-event and current spectatorship: The mediating role of nostalgia
  Jeongbeom Hahm; Taeahn Kang; Hirotaka Matsuoka
  Sustainability/13(6), 2021-03
• From inspiration to nostalgia: the football participation legacy of the 2002 FIFA World Cup Korea/Japan
  Jeongbeom Hahm; Taeahn Kang; Hirotaka Matsuoka
  Sport in Society/23(12)/pp.2054-2076, 2020-12
• Segmenting rugby spectators: Using structural constraints for cluster analysis
  山下 玲; 姜 泰安; 松岡 宏高
  Journal of Human Life Design/(14)/pp.89-100, 2019-03

Books

• The 2023 SSF National Sports-Life Survey of Children and Young People
  姜 泰安
  Sasakawa Sports Foundation, 2023-12
• White Paper on Sport in Japan 2023
  姜 泰安
  Sasakawa Sports Foundation, 2023-03
• The 2022 SSF National Sports-Life Survey
  姜 泰安
  Sasakawa Sports Foundation, 2022-12
• The 2021 SSF National Sports-Life Survey of Children and Young People
  姜 泰安
  Sasakawa Sports Foundation, 2021-12

Teaching

2024-10 -- 2024-12	International Sport Marketing	University of Tsukuba.
2024-10 -- 2025-02	Seminar in Sport Management I	University of Tsukuba.

University Management

2016-04 -- 2020-03	Japanese Association for Sport Management	Secretariat Staff

(Last updated: 2025-04-16)